THEORETICAL APPROACHES TO THE CLASSIFICATION AND SYSTEMATIZATION OF BANKS BY BUSINESS MODELS
Keywords:bank, business model of the bank, classification of banks, cluster of banks, criteria for classification of business models
Abstract Banking institutions are subject to change in the business model depending on external conditions, which may be due to changes in market needs and changes in the competitive environment or regulation. Depending on the business model of banks, they may react differently to the influence of external and internal factors. This situation in the future may lead to changes in the business architecture of the banking sector and affect the country's economic growth. The article considers the approaches to the classification of banks by business models, a critical analysis of existing approaches to the classification of banks in terms of business models. A study of the systematization and classification of banks by business models found that existing approaches to classification are quite fragmentary and insufficiently expanded. The author's systematization and generalization of existing in world practice theoretical approaches to the classification of types of business models of banks, allowed to justify the author's classification of banks by their business models, which includes new classification features, including historical background and development of the institutional environment. economic processes in the state and the vector of economic growth, introduction of innovations and information technologies, range of banking products and services, development of branch network. The approach proposed in the article, in contrast to the existing ones, is comprehensive and will help the bank to choose the most optimal and effective business model that will fully take into account the impact of modern business conditions. The expanded classification that could be used at the local and international levels will harmonize the general approach, which is constantly being harmonized and regularly updated, taking into account the changing landscape of the banking sector.
Keywords: bank, business model of the bank, classification of banks, cluster of banks, criteria for classification of business models.
JEL Classification: G210,G20
Formulas: 0; fig.: 2; tabl.:1 ; bibl.: 16.
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